:root{--bg:oklch(0.205 0.012 265);--bg2:oklch(0.235 0.013 265);--ink:oklch(0.96 0.004 90);--dim:oklch(0.68 0.01 265);--soft:oklch(0.85 0.006 265);--line:oklch(0.36 0.012 265);--coral:oklch(0.7 0.17 28);--pad:clamp(20px,4.5vw,72px);--gut:clamp(16px,2vw,28px)}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{background:var(--bg);color:var(--ink);font-family:Archivo,sans-serif;font-stretch:100%;font-weight:400;-webkit-font-smoothing:antialiased;overflow-x:hidden;counter-reset:fig}
a{color:var(--ink);text-decoration:none}a:hover{color:var(--coral)}
img{display:block;width:100%;height:auto}
::selection{background:var(--coral);color:var(--bg)}
.mono{font-family:"IBM Plex Mono",monospace;font-size:12px;letter-spacing:.04em}
.shell{padding:0 var(--pad)}
.g{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:var(--gut)}
.rv{opacity:0;transform:translateY(18px);transition:opacity 1s cubic-bezier(.2,.7,.2,1),transform 1s cubic-bezier(.2,.7,.2,1);transition-delay:var(--d,0s)}
.rv.in{opacity:1;transform:none}
/* top bar */
.top{display:flex;align-items:baseline;gap:28px;padding:24px var(--pad);font-size:14px}
.top .brand{font-weight:700;font-stretch:112%;display:flex;align-items:center;gap:9px;margin-right:auto}
.top .brand i{width:7px;height:7px;border-radius:50%;background:var(--coral)}
.top .brand:hover{color:var(--ink)}
.top .where{color:var(--dim)}
.top a:not(.brand){color:var(--soft)}.top a:not(.brand):hover{color:var(--coral)}
/* hero */
.hero{padding-top:clamp(64px,12vh,140px);row-gap:clamp(40px,5vw,72px)}
.title{grid-column:1/-1;font-weight:850;font-stretch:125%;letter-spacing:-.045em;line-height:.84;font-size:var(--ts,clamp(64px,13vw,236px))}
.title span{display:block}
.title .ind{padding-left:calc(var(--ti,25%) - var(--gut)*.5)}
.colo{grid-column:1/5;align-self:end;font-size:14px;line-height:1.45}
.colo div{display:grid;grid-template-columns:88px 1fr;gap:12px;padding:11px 0;border-top:1px solid var(--line)}
.colo dt{color:var(--dim)}
.lede{grid-column:6/13;align-self:end;font-size:clamp(22px,2.3vw,34px);line-height:1.28;letter-spacing:-.012em;text-wrap:pretty;max-width:30ch}
.lede span{color:var(--dim)}
.bleed{margin-top:clamp(56px,7vw,110px)}
.bleed img{width:100%;aspect-ratio:var(--ar,16/8);object-fit:cover}
.bleed .cap{padding:0 var(--pad)}
/* chapters */
.ch{padding-top:clamp(110px,13vw,210px);row-gap:clamp(22px,2.6vw,36px)}
.mk{grid-column:1/-1;display:flex;gap:14px;align-items:baseline;padding-top:14px;border-top:1px solid var(--line);font-size:14px;color:var(--soft);margin-bottom:clamp(8px,2vw,28px)}
.mk .mono{color:var(--coral)}
.h2{grid-column:1/10;font-weight:700;font-stretch:118%;letter-spacing:-.032em;line-height:1.04;font-size:clamp(30px,3.9vw,60px);text-wrap:balance}
.h2 span{color:var(--dim)}
.body{grid-column:6/12;display:flex;flex-direction:column;gap:1.1em;font-size:clamp(16px,1.2vw,18px);line-height:1.62;color:var(--soft);text-wrap:pretty;max-width:60ch}
.body strong{color:var(--ink);font-weight:600}
.body.l{grid-column:1/7}
.ch.split .h2{grid-column:1/8}
.ch.split .body{grid-column:9/13;grid-row:2;align-self:end}
.aside{grid-column:1/5;grid-row:span 1;align-self:start;display:flex;flex-direction:column;gap:8px;padding-top:6px}
.aside b{font-stretch:62%;font-weight:800;font-size:clamp(56px,6vw,96px);line-height:.85;letter-spacing:-.01em}
.aside b em{font-style:normal;color:var(--dim);font-weight:300}
.aside span{font-size:13px;line-height:1.45;color:var(--dim);max-width:24ch}
/* figures */
.fig{margin-top:clamp(56px,7vw,112px);row-gap:clamp(20px,2.4vw,32px);align-items:start}
.fig img{border-radius:3px}
.cap{margin-top:14px;font-size:13.5px;line-height:1.5;color:var(--dim);max-width:52ch;text-wrap:pretty}
.cap b{color:var(--ink);font-weight:600}
.fig>.note{font-size:13.5px;line-height:1.5;color:var(--dim);text-wrap:pretty}
.note::before,.bleed .cap::before{counter-increment:fig;content:"Fig. " counter(fig);display:block;margin-bottom:8px;font:400 12px/1 "IBM Plex Mono",monospace;color:var(--soft)}
.A .p1{grid-column:1/6;margin-top:clamp(40px,9vw,170px)}.A .p2{grid-column:6/13}.A .note{grid-column:1/6;grid-row:1;align-self:start}
.Ar .p2{grid-column:1/8;grid-row:1/3}.Ar .p1{grid-column:8/13;grid-row:2}.Ar .note{grid-column:8/12;grid-row:1;align-self:end}
.B .p2{grid-column:1/-1}.B .note{grid-column:1/5;padding-top:14px}.B .p1{grid-column:8/13}
.C .note{grid-column:1/4;align-self:end}.C .p1{grid-column:5/8;align-self:end}.C .p2{grid-column:8/12}
.C img{background:#fff}
.one .p2{grid-column:3/13}.one .note{grid-column:1/3;align-self:end}
/* funnel */
.drop{grid-column:1/-1;list-style:none;margin-top:clamp(28px,4vw,56px)}
.drop li{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:var(--gut);align-items:baseline;padding:clamp(18px,2vw,28px) 0;border-top:1px solid var(--line)}
.drop li:last-child{border-bottom:1px solid var(--line)}
.drop .pc{grid-column:1/5;font-stretch:62%;font-weight:800;line-height:.8;letter-spacing:-.01em;font-size:calc(var(--s)*clamp(64px,10vw,168px));font-variant-numeric:tabular-nums}
.drop .pc small{font-size:.42em;font-weight:500;color:var(--dim);margin-left:.06em}
.drop li:nth-child(3) .pc{color:var(--coral)}
.drop h4{grid-column:5/8;font-weight:700;font-stretch:112%;font-size:clamp(18px,1.5vw,22px);letter-spacing:-.01em}
.drop h4 span{display:block;font-weight:400;font-stretch:100%;font-size:13px;color:var(--dim);margin-top:6px;letter-spacing:0}
.drop p{grid-column:8/13;font-size:15.5px;line-height:1.55;color:var(--soft);text-wrap:pretty}
/* levers */
.lev{grid-column:1/-1;display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:var(--gut);row-gap:clamp(36px,4vw,56px);margin-top:clamp(36px,5vw,72px)}
.lev .gh{grid-column:1/-1;font-size:14px;color:var(--dim);padding-bottom:12px;border-bottom:1px solid var(--line);margin-bottom:-12px}
.lev article{display:flex;flex-direction:column;gap:12px}
.lev .mono{color:var(--dim)}
.lev .big{grid-column:span 6}
.lev .big h3{font-weight:700;font-stretch:118%;letter-spacing:-.025em;font-size:clamp(26px,2.6vw,40px);line-height:1.05}
.lev .big p{font-size:clamp(16px,1.2vw,18px);line-height:1.6;color:var(--soft);max-width:44ch;text-wrap:pretty}
.lev .sm{grid-column:span 3}
.lev .sm h3{font-weight:700;font-stretch:112%;font-size:18px;letter-spacing:-.01em}
.lev .sm p{font-size:14.5px;line-height:1.55;color:var(--soft);text-wrap:pretty}
/* interstitial quote */
.q{padding-top:clamp(110px,13vw,210px)}
.q p{grid-column:2/12;font-stretch:62%;font-style:italic;font-weight:300;font-size:clamp(40px,6.4vw,108px);line-height:.98;letter-spacing:-.015em;text-wrap:balance}
.q p b{font-weight:300;color:var(--coral)}
.q span{grid-column:8/12;margin-top:22px;font-size:14px;color:var(--dim)}
/* results */
.res{row-gap:0}
.res .h2{margin-bottom:clamp(40px,6vw,96px)}
.num{font-stretch:62%;font-weight:800;line-height:.78;letter-spacing:-.02em;font-variant-numeric:tabular-nums;white-space:nowrap}
.num em{font-style:normal;color:var(--coral);font-weight:500}
.r1{grid-column:1/9;font-size:clamp(120px,24vw,400px)}
.r1l{grid-column:9/13;align-self:end;padding-bottom:1.2vw}
.r2{grid-column:4/8;font-size:clamp(72px,11vw,184px);margin-top:clamp(40px,5vw,80px)}
.r2l{grid-column:8/12;align-self:end;margin-top:clamp(40px,5vw,80px)}
.rl b{display:block;font-size:clamp(18px,1.5vw,22px);font-weight:600;margin-bottom:8px}
.rl span{display:block;font-size:14.5px;line-height:1.5;color:var(--dim);max-width:30ch}
.tbl{grid-column:1/7;margin-top:clamp(64px,8vw,128px);font-size:15px}
.tbl div{display:grid;grid-template-columns:1fr auto;padding:12px 0;border-top:1px solid var(--line)}
.tbl div:last-child{border-bottom:1px solid var(--line)}
.tbl dt{color:var(--dim)}.tbl dd{font-variant-numeric:tabular-nums}
.src{grid-column:8/13;align-self:end;margin-top:24px;font-size:13px;line-height:1.55;color:var(--dim)}
/* next */
.next{padding-top:clamp(120px,14vw,220px)}
.next a{grid-column:1/-1;display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:var(--gut);align-items:end;border-top:1px solid var(--line);padding-top:18px}
.next .t{grid-column:1/8;display:flex;flex-direction:column;gap:18px}
.next .t>span:first-child{font-size:14px;color:var(--dim)}
.next .nm{font-weight:850;font-stretch:125%;letter-spacing:-.045em;line-height:.86;font-size:clamp(52px,8.5vw,148px);transition:color .3s}
.next .nm i{font-style:normal;display:inline-block;transition:transform .5s cubic-bezier(.2,.75,.15,1);color:var(--coral);font-weight:400}
.next .t>span:last-child{font-size:15px;color:var(--soft);max-width:44ch;line-height:1.5}
.next figure{grid-column:9/13;overflow:hidden;border-radius:3px;aspect-ratio:4/3}
.next figure img{height:100%;object-fit:cover;object-position:top;transition:transform 1s cubic-bezier(.2,.75,.15,1)}
.next a:hover{color:var(--ink)}.next a:hover .nm i{transform:translate(.08em,-.08em)}.next a:hover figure img{transform:scale(1.04)}
/* contact */
.ct{padding-top:clamp(120px,14vw,220px);padding-bottom:36px;row-gap:clamp(24px,3vw,40px)}
.ct .ask{grid-column:1/-1;font-size:clamp(18px,1.6vw,22px);color:var(--dim)}
.ct .mail{grid-column:1/-1;justify-self:start;font-weight:700;font-stretch:118%;letter-spacing:-.035em;font-size:clamp(32px,6.2vw,104px);line-height:1;text-decoration:underline;text-decoration-thickness:.045em;text-underline-offset:.14em;text-decoration-color:var(--line);transition:text-decoration-color .3s,color .3s}
.ct .mail:hover{color:var(--ink);text-decoration-color:var(--coral)}
.ct .row{grid-column:1/-1;display:flex;flex-wrap:wrap;gap:12px 36px;align-items:baseline;font-size:16px;margin-top:8px}
.ct .row button{font:inherit;font-weight:600;color:var(--ink);background:none;border:0;border-bottom:1.5px solid var(--coral);padding:0 0 3px;cursor:pointer;margin-right:auto}
.ct .row button:hover{color:var(--coral)}
.ct .row a{color:var(--soft)}.ct .row a:hover{color:var(--coral)}
.foot{grid-column:1/-1;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;margin-top:clamp(72px,9vw,140px);padding-top:16px;border-top:1px solid var(--line);font-size:12.5px;color:var(--dim)}
/* cv dialog */
.cvd{margin:auto;border:1px solid var(--line);border-radius:6px;background:var(--bg2);color:var(--ink);width:min(500px,calc(100vw - 32px));padding:clamp(24px,4vw,40px);font-family:Archivo,sans-serif}
.cvd::backdrop{background:oklch(0.12 0.01 265/.78)}
.cvd h3{font-weight:700;font-stretch:118%;letter-spacing:-.025em;font-size:28px;line-height:1.05}
.cvd p.sub{color:var(--dim);font-size:14px;line-height:1.5;margin:10px 0 24px}
.cvd form{display:flex;flex-direction:column;gap:14px}
.cvd label{display:flex;flex-direction:column;gap:6px;font-size:12.5px;color:var(--dim)}
.cvd input,.cvd textarea{font:inherit;font-size:15px;color:var(--ink);background:var(--bg);border:1px solid var(--line);border-radius:3px;padding:12px 14px;outline:none;transition:border-color .2s}
.cvd input:focus,.cvd textarea:focus{border-color:var(--ink)}
.cvd textarea{min-height:96px;resize:vertical}
.cvd .row2{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.cvd button{font:inherit;cursor:pointer}
.cvd .send{margin-top:6px;background:var(--ink);color:var(--bg);border:0;border-radius:3px;padding:15px;font-size:15px;font-weight:600;transition:background .2s,color .2s}
.cvd .send:hover{background:var(--coral);color:#fff}
.cvd .x{position:absolute;top:16px;right:16px;width:36px;height:36px;border:0;background:none;color:var(--dim);font-size:22px}.cvd .x:hover{color:var(--ink)}
.cvd .done{display:none}
.cvd.sent form,.cvd.sent .sub,.cvd.sent #cvdT{display:none}.cvd.sent .done{display:block}
.cvd .done p{color:var(--soft);font-size:15px;line-height:1.55;margin-top:12px}
@media (max-width:1100px){.lev .sm{grid-column:span 6}.drop p{grid-column:5/13;margin-top:10px}.drop h4{grid-column:5/13}}
@media (max-width:820px){
.top .where,.top .hide{display:none}
.g>*,.drop li>*,.lev>*,.next a>*{grid-column:1/-1!important;grid-row:auto!important}
.title .ind{padding-left:12%}
.colo{order:2}
.A .p1,.r2,.r2l{margin-top:0}
.fig{row-gap:28px}
.C .p1,.C .p2{grid-column:span 6!important}
.drop .pc{margin-bottom:10px}
.r1l{padding-bottom:0;margin-top:20px}.r2{margin-top:56px}.r2l{margin-top:20px}
.next figure{margin-top:28px}
.q span{margin-top:18px}
.cvd .row2{grid-template-columns:1fr}
}
.next .nm i svg{width:.5em;height:.5em;vertical-align:.12em}
@media (max-width:820px){
.title{font-size:var(--tsm,15vw)!important}
.title .ind{padding-left:var(--tim,12%)}
.ct .mail{font-size:clamp(20px,6.4vw,34px);font-stretch:100%;letter-spacing:-.02em;overflow-wrap:anywhere}
.ct .row{flex-direction:column;align-items:flex-start;gap:16px}
.ct .row button{margin-right:0}
.foot{flex-direction:column;gap:6px}
.store{overflow:hidden}
.store .product-split{grid-template-columns:minmax(0,1fr)!important;gap:28px!important}
.store .product-split>*{position:static!important;min-width:0}
}
@media (prefers-reduced-motion:reduce){.rv{transition:none;opacity:1;transform:none}}